Helen PritchettOct 24, 20223 minGoodbye Disjointed Customer Experiences, Hello Customer Journey MappingCustomer journey mapping allows you to step into your customer's shoes and see your business from their perspective.
Helen PritchettJul 19, 20223 minDriving Sales Conversion Through Nurturing StrategiesThe average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...
Helen PritchettJun 20, 20224 minSummer marketing: don't lose momentumThe summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...
Helen PritchettApr 27, 20223 minNurture Leads for Positive Growth Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.