Polina CookFeb 8, 20235 minThe Rise of the Sales Development RepresentativeSDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.
Helen PritchettOct 24, 20223 minGoodbye Disjointed Customer Experiences, Hello Customer Journey MappingCustomer journey mapping allows you to step into your customer's shoes and see your business from their perspective.
Tracey TwynhamMay 6, 20215 minTelemarketing – the lockdown eraTelemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.
Helen PritchettFeb 15, 20214 minData-driven marketing – are you on board? Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.