Multi-touch Marketing
Create brand awareness, engage new prospects
and gather qualified sales opportunities.
CPB UK’s multi-touch marketing (MTM) service creates a cohesive outreach journey for your preferred campaign type, be it end user telemarketing, channel development or event promotion.
Utilising a blend of digital engagement methodologies to promote brand awareness and capture interactive contacts, human-to-human telemarketing to qualify conversations as per your campaign brief and not forgetting the key foundation for any integrated campaign…accurate and rich data intelligence.
The Four Pillars of MTM
We make MTM simple but effective.
UNPARALLELED IT DATA INTELLIGENCE
Access to the UK’s leading IT industry database, ProspectaBase.
Carefully defined target audience as per your selected demographics.
The foundation of your campaign is created; entering the digital & telemarketing MTM pillars.
MASS DIGITAL
ADVERTISING
Place your advert on
TechKnow.online's syndication platform; eNewsletter, website and social media.
Exposure to 170,000+ engaged, UK&I B2B readers.
Real-time intent data is captured and is funnelled into priority follow up efforts.
PERSONALISED EMAIL MARKETING
Personalised communications despatched to your selected audience database.
Tracking and monitoring of engagement.
Interactive contacts enter priority follow up efforts.
TELEMARKETING
Our expertly trained SDRs represent your brand just like an in-house team.
Opportunities are identified and qualified, as per your selected lead rating criteria.
Ongoing review calls to monitor lead progression, pipeline and ROI.
All MTM components are powered by granular marketing automation, analytics, engagement benchmarking and reporting.
"CPB UK demonstrated a good understanding of what we were looking to achieve and managed to show clear ROI at an early stage…”
IT pipeline and lead generation experts.