CPB UK: H1 2025 Roundup – Progress, People, and Purpose

As we hit the halfway mark of 2025, it’s time to pause, reflect and raise a well-deserved glass to what’s been an exceptional six months at CPB UK. The first half of the year in IT marketing services has been marked by ongoing transformation; data-driven targeting, ever-more personalised engagement strategies, and a strong focus on measurable ROI. Amidst this shifting landscape, lead generation and marketing services have only become more essential, and more competitive. 

At CPB UK, we've leaned into that challenge, continuing to deliver impactful campaigns, sharpen our data intelligence, and deepen partnerships that power sales pipelines for our clients. From ambitious telemarketing campaigns to integrated advertising and high-quality lead qualification, our team has been busy helping tech brands cut through the noise and connect with the right decision-makers. 

Let’s take a closer look at what we’ve achieved in the first half of the year. 

Delivering Results: The Numbers Behind the Noise 

We’ve been working hard, and the numbers speak for themselves: 

• 110 telemarketing campaigns delivered, each carefully tailored to match client goals and market conditions 

• 600 qualified sales leads generated – empowering our valued customers with sales pipeline growth   

• 94 email campaigns crafted and deployed – leveraging our data expertise to drive engagement 

• 87 mass advertising campaigns run across key channels, maximising reach and resonance 

These aren't just metrics, they're milestones, each one reflecting planning, collaboration, and hard graft. 

Growth & Partnerships 

Our client base continues to grow as we welcome 13 new customers into the CPB UK family. We're thrilled to be collaborating with such a dynamic mix of vendors and partners, and delighted that we're already seeing strong results. 

We were also proud to sponsor Arrow ECS’ 2025 Sales Kick-Off event, a great opportunity to connect, inspire and support the next wave of growth across the channel. 

And the big news? We’ve commenced the launch of our new CPB UK Partner Ecosystem – a strategic move to connect vendors, resellers and service providers in a smarter, more scalable way. Watch this space… there's much more to come. 

People First: Celebrating Our Team 

Behind every call, campaign and conversion are the people who make it happen, and the culture that keeps them thriving. Our call room continues to be a hive of energy, ambition and (sometimes) the odd curry… 

• 2 fantastic new starters joined the team, bringing fresh energy and perspectives 

• 4 well-deserved promotions recognised the talent and commitment within our ranks 

• 4 agents completed external sales training with Aorta Sales, continuing our investment in professional development 

• 6 agents worked on client-funded head campaigns, showcasing trust and excellence 

• Multiple call-out days, client visits and training sessions, reinforcing our commitment to excellence 

And we’ve made sure to celebrate the wins: 

• 6 team pub trips to toast each month’s end 

• A legendary call room curry night (with extra naan, obviously) 

• Many lunchtime pub garden breaks, bonding over burgers and sunny pints 

• Loads of incentives claimed, and commission earnt – because hard work deserves reward 

A Personal Victory Worth Shouting About 

While business has been booming, one moment stood above the rest: Paul, our beloved colleague, survived chemo, was given the all clear, and celebrated turning 70. His strength, humour, and resilience have been an inspiration to us all, and his recovery gave the whole team a reason to pause and appreciate what really matters. 

Looking Ahead 

As we charge into H2, we’re more focused than ever. Our goals are clear: to keep delivering smart, data-led marketing services that drive real impact; to strengthen our partnerships; and to continue building a culture where performance and people thrive side-by-side. 

Thanks to our team, our clients, and everyone who’s been part of the journey so far. Here’s to even more success in the second half of the year!