CPB UK End of Year Wrap Up Blog 2025

As we hurtle towards the end of 2025, we look back at what has been a fast-paced, dynamic and action-packed year! This December, the whole team at CPB UK would like to extend our warmest Seasons Greetings to all our clients, partners, and friends. 2025 has been a year of progress, fresh ideas, and continued collaboration across the technology-marketing landscape. Your support has been essential to everything we have achieved, and we are truly grateful.

Looking Back at 2025

This year saw notable evolution across the technology marketing arena, and at CPB UK we leaned into that momentum. Artificial intelligence continued its shift from novelty to essential tool, and we supported clients as they adopted more data-driven campaigns using smarter automation, alongside a continued focus on human-centred, hyper-personalised, digital marketing and human-to-human experiences.

One of the major highlights for CPB UK in 2025 was the launch of our Partner Ecosystem. By connecting with leading industry partners, we have built a linked network of trusted organisations that deliver innovative services, expert consultancy, and specialised technologies tailored to meet our clients’ evolving needs. This ecosystem underscores our belief that we are stronger together, and it positions us to bring even greater value to the companies we work with.

On top of that, we invested in our own processes, strengthening our capabilities so we can stay ahead of our competition in such a fast-moving market. Collaboration remained at the heart of everything we do, and our team culture continued to grow in resilience, creativity and commitment.

Fundraising for Katharine House Hospice

One of our proudest achievements this year has been our ongoing involvement with supporting Katharine House Hospice, particularly through its Accumulator Challenge. CPB has two teams who are putting their energy to work to raise funds for an incredible organisation that provides vital support in our local community. Armed with a £50 starter fund, which was matched by CPB, the 2 teams are seriously creative about growing it into something much bigger to make a real difference!

Fundraising activities include:

📚 A Book Swap for avid readers

🍫 A Tuck Shop full of treats

🎟️ Raffles with prizes galore

🧊 An ice bucket challenge

🏔️ The 3 Peaks challenge

🍗 Thanksgiving lunch

🥻 Fancy dress events

🎄 Christmas jumper day

🐾 And everyone’s favourite… Bring your Dog to Work Day!

As the weeks go on there will be more to come in early 2026 as our teams compete to raise as much as possible for this great cause! It’s all in the spirit of teamwork, fun, and giving back, three things we’re passionate about at CPB.

Through these events, internal initiatives, and the help of our partners and friends, we are making a meaningful contribution. Thank you to everyone who continues to support and donate, your generosity means so much.

If you’d like to learn more about Katharine House Hospice and their incredible work, visit https://www.khh.org.uk

What to Expect in 2026

Looking ahead to 2026, we are excited by the opportunities on the horizon in technology marketing. We anticipate continued advances in AI-powered content creation and marketing outreach, deeper personalisation, and smarter integration across marketing, sales, and customer experience. Organisations will increasingly demand seamless alignment between their go-to-market functions, and we are ready to help our clients navigate that evolution.

Sustainability and responsible technology will also grow in prominence. Businesses will be more focused on transparent data usage, building accessible digital experiences, and aligning their marketing with meaningful values. At CPB UK, we will guide our clients so that they can negotiate these trends in a way that is both effective and ethically grounded.

Thank You

To all our clients, thank you for your trust, partnership, and collaboration throughout 2025. Working with you is a privilege, and we are excited about what we will build together next year.

From everyone at CPB UK, Seasons Greetings and best wishes for a healthy, happy, and successful 2026!