As we hurtle towards the end of 2025, we look back at what has been a fast-paced, dynamic and action-packed year! This December, the whole team at CPB UK would like to extend our warmest Seasons Greetings to all our clients, partners, and friends.

What if marketers and martech roles were Christmas characters? From Santa to the elves, each has a part to play in creating something wonderful, just like every tool, role, and bit of tech in a modern marketing ecosystem. Let’s unwrap the idea …