Now is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

Creating unique demand creation strategies to help customers grow their businesses

Virtual events provide the solution that will bridge the gap until we can all meet face-to-face once again.

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...

We’ve talked before about data being the holy grail of any marketer. Data is the glue that holds any campaign together, it’s not just the...

CPB UK’s managed marketing services are all fully bespoke and customisable based on your needs and requirements.

Digital marketing represents a powerful way of connecting with and influencing customers and prospects.

Why surveys are More Valuable Than Ever for Customer Satisfaction and Product Development

How is remote working affecting you and your team?

Digital marketing can help engage and nurture your prospects

Are you prepared to make the most of the data intelligence at your disposal?

insight into the future of marketing from some of the industry’s leading lights

Top tips for using eMarketing to attract and connect with new business