Helen PritchettFeb 144 minThe New Normal; this time it’s seriousNow is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.
Helen PritchettJan 265 minGoodbye 2021, What’s New in 2022?2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen PritchettJan 145 minWarm Up Your Prospects This Winter"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...
Polina CookJul 15, 20213 minTechKnow.Online - What You Should Know, and Why We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...
Polina CookJul 1, 20212 minNew creative partners to drive sales successCPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...
Helen PritchettMay 25, 20214 minNo Limits Demand Creation; a beginner’s guideCreating unique demand creation strategies to help customers grow their businesses
Helen PritchettMar 17, 20214 minVirtual events – embrace and be empowered Virtual events provide the solution that will bridge the gap until we can all meet face-to-face once again.
Helen PritchettFeb 15, 20214 minData-driven marketing – are you on board? Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.
Helen PritchettFeb 8, 20214 minHow B2B customer engagement shapes marketing campaigns To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.
Helen PritchettJan 18, 20213 minAccount-based Marketing Fuels Growth in 2021 Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...
Helen PritchettJan 11, 20214 min2021 – A Year of HopeIt is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...
Helen PritchettNov 25, 20203 minPutting a Value on DataWe’ve talked before about data being the holy grail of any marketer. Data is the glue that holds any campaign together, it’s not just the...
Helen PritchettSep 14, 20205 minCPB Managed Marketing ServicesCPB UK’s managed marketing services are all fully bespoke and customisable based on your needs and requirements.
Helen PritchettAug 19, 20200 minDigital Marketing is the FutureDigital marketing represents a powerful way of connecting with and influencing customers and prospects.
Helen PritchettJul 15, 20203 minWhy Surveys are More Valuable Than Ever for Customer Satisfaction and Product DevelopmentWhy surveys are More Valuable Than Ever for Customer Satisfaction and Product Development
Helen PritchettMar 31, 20204 minWorking From Home Under COVID-19How is remote working affecting you and your team?
Helen PritchettMar 16, 20203 minEngage and Nurture Using Digital MarketingDigital marketing can help engage and nurture your prospects
Helen PritchettMar 12, 20202 minMaking the most of data intelligenceAre you prepared to make the most of the data intelligence at your disposal?
Helen PritchettMar 11, 20204 minDo You Need a Marketing Makeover this Decade? insight into the future of marketing from some of the industry’s leading lights
Helen PritchettNov 27, 20194 minUse eMarketing To Attract and Connect with New Business Top tips for using eMarketing to attract and connect with new business