We used CPB after being introduced to them by one of our partners. We had used a number of agencies in the past however each relationship had its own difficulties and we never really felt we ever got value for money, or were able to build a good longstanding relationship.

CPB take the time to understand the challenges we face as an IT reseller and the market we work in. They’re always willing to work with us rather than against which speaks volumes about them as a business and the confidence they have in their work – which is always to a high standard.

Since Arrow implemented the fully automated event system, we have seen a noticeable reduction in the amount of time spent on various administration duties involved in running many channel customer events. Additionally, we are also able to provide delegates with professionally branded and automated event communications. The detailed reporting allows Arrow to generate reports that provide the marketing managers with real-time and accurate event ROI. Another great feature of the platform is the ability to amend HTML files, which has considerably reduced design costs. Whilst the mobile app enables the team to instantly update the database with those who have attended events. The event management tool has notably benefitted both the marketing team, and the business as a whole and we would definitely recommend this platform to other companies.

Over the period that we have known CPB, we have in fact engaged other agencies to carry out lead generation activity but we have always been drawn back to CPB because of results we have gained from their work. Their knowledge and experience helps a great deal in putting campaigns together and the level of detail they secure for us is spot-on. CPB has produced an average £37.00 of sales margin for every £1.00 invested in their campaigns. CPB have proved to be an invaluable partner in growing our business.

CPB is an extension of the Trend Micro and are trusted to develop these early relationships; they are storytellers and customer relationship developers. Of course, we wouldn’t [continue to] retain them if they hadn’t proven their value. It helps that we also enjoy working with them and know they have our interests at heart.

Good sales leads are key to the success of our business and CPB consistently produces what we need. The comprehensive service they provide takes away a lot of the workload involved in putting a campaign together and the results we have received are very pleasing.