Expert IT Industry Demand Generation
If you want new business and improved ROI, we’ve got you covered.
We are a passionate sales and marketing team who love all things technology, and who place customer ROI at the heart of what we do. Our accurate data intelligence, coupled with innovative lead generation and digital outreach, allows us to qualify high quality sales opportunities with a key goal of driving new pipeline streams and ROI for your business.
CPB UK is your go to partner for expert IT industry demand creation and lead generation.
What is more, we have created a partner ecosystem; a connected ecosystem of trusted partners designed to deliver greater value to our customers. By collaborating with industry-leading organisations, we offer a wide range of innovative services, including AI-powered expertise, and technology marketing capabilities tailored to meet your evolving needs.
What We Offer
UNPARALLELED IT DATA INTELLIGENCE
Exclusive access to the UK’s leading IT industry database, ProspectaBase.
Granular segmentation to define your target audience.
Connects you to 265,000+ IT budget holders/influencers.
EXPERTLY TRAINED
IT-FOCUSED SDRs
Best of breed SDR team to represent your brand.
Getting you in front of your prospects with detailed opportunity qualification.
80+ globally recognised vendor certifications.
INNOVATIVE AI-POWERED DIGITAL SOLUTIONS
Innovative digital marketing, embracing AI-powered technology, to reach your target audience.
Personalised email comms to drive engagement.
Mass digital advertising to identify customer intent.
IT INDUSTRY EXPERTISE & KNOWLEDGE
Assistance with market insights, on-hand analytics and key remits for success.
25 years experience of working with the IT channel.
In depth understanding of end user & channel markets.
UK & IRELAND
COVERAGE
Conversing and developing opportunities with UK&I organisations.
Ensuring UK&I purchasing autonomy.
Access to 90,000+ UK&I organisations.
SCALABLE & FLEXIBLE CAMPAIGN OPTIONS
Campaigns structured to suit your budget & goals.
Ability to power up or scale down resource based on your needs.
No need for lengthy or complicated contracts.
"Working with CPB UK is a joy. Their understanding of Managed Services businesses, vendors and the channel is exceptional; they really do understand the IT sector…”
IT pipeline and lead generation experts.