ABM encourages action and generates leads.
CPB uses ABM for specialist IT demand creation and lead generation.
This profile-based approach requires sales and marketing functions to work together on the same list of target accounts, focusing energy and resources into these accounts to provide synergy and better alignment.
Customers benefit from a personalised approach and tailored messaging. Using ABM provides customers with expertly delivered, bespoke lead generation campaigns, saving time and resources.
CPB views account-based marketing as a fluid service. We give clients what they want; building bespoke packages of lead generation services.
3 Reasons to adopt ABM
TARGETED, PERSONALISED MARKETING
ABM gives marketers the opportunity to create more personalised messaging. Say farewell to blanket messaging and focus on your target audience.
EFFICIENT USE OF MARKETING RESOURCE
ABM structures marketing efforts on key accounts to drive the most ROI. This narrow focus optimises the use of your most valuable resources: time and money.
IMPROVED CUSTOMER ACQUISITION
ABM isn’t new but it is effective. It focuses on nurturing key customers and prospects. It eliminates the poor leads and shines a greater spotlight on the process of customer acquisition.