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COMPANY SEGMENTATION
Define your audience demographics:
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Vertical(s)
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Size of organisation
(by network users, data volume, server count volume or number of sites) -
Geography
CONTACT SEGMENTATION
Define your ideal buyer personas:
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Budget stakeholders / decision makers
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Budget influencers
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Specific job titles relating to your topic area, i.e. IT Security, DevOps, DBA etc
TECHNOLOGY SEGMENTATION
Define your technology installation preferences (if applicable):
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Data centre
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IT Security
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Cloud
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Networking
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Telecoms
IT pipeline and lead generation experts.
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