Meet The Team

Helen leads CPB with a clear vision: to help technology businesses unlock their full potential through results-driven marketing. With extensive experience in the B2B tech sector, Helen has a proven track record of building high-performing teams, delivering impactful campaigns, and driving growth for clients across the channel ecosystem.

 

Under Helen’s leadership, CPB UK continues to evolve, giving clients access to best-in-class tools, expert consultancy, and innovative solutions that accelerate business success, ensuring CPB remains at the forefront of IT channel marketing.

Carrie-Anne has a strong commitment to operational excellence, strategic growth, and people-focused leadership. With a background in streamlining processes and driving organisational efficiency, Carrie-Anne plays a key role in ensuring that CPB’s operations align with its long-term goals and values.

 

Known for her collaborative approach and keen eye for detail, Carrie-Anne oversees cross-functional teams, optimises workflows, and fosters a culture of continuous improvement. Her leadership has contributed to significant advancements in operational performance, client satisfaction, and team engagement.

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Lucy heads up the team responsible for building and nurturing strong, lasting relationships with clients. With a commitment to delivering exceptional service, Lucy ensures that every client receives the attention, insight, and support they need to achieve their goals.

 

She excels at aligning CPB’s services with each client’s unique objectives, driving growth and delivering measurable results. Her leadership style is collaborative and solutions-focused, empowering her team to go above and beyond in delivering outstanding client experiences.

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Lucy's is passionate about building strong connections and driving mutual success and is dedicated to maintaining CPB’s reputation as a trusted partner to its clients. 

Matthew currently serves as Data Executive at CPB UK, where he oversees the development and refinement of ProspectaBase, ensuring high standards of database quality and accuracy. In this role, he leads initiatives to optimise data infrastructure and analytical processes that drive strategic decision‑making within the organisation.

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With a strong foundation in data and analytics gained through various roles, Matthew has extensive experience in data management. He brings a proactive, “data‑guru” mindset to his work, and plays an instrumental role in database development.

Polina drives CPB's vision to empower technology businesses through tailored marketing strategies, innovative partnerships, and measurable results. With a strong background in B2B marketing and channel growth, Polina is passionate about helping clients unlock new opportunities, accelerate sales pipelines, and achieve sustainable growth.

 

When she’s not leading teams and nurturing partnerships, Polina is an advocate for knowledge sharing within the industry, frequently championing thought leadership, best practices, and meaningful conversations that inspire transformation.

Vicki leads CPB's call room and telemarketing team with energy, expertise, and a focus on delivering exceptional results. With extensive experience in team management and customer engagement, Vickie ensures that CPB’s internal delivery team runs smoothly and efficiently, supporting the company’s objectives.

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Under Vicki’s leadership, the call room telemarketing team achieves outstanding performance, maintaining high standards of professionalism, productivity, and customer care. Known for her hands-on approach, commitment to staff development, and ability to motivate teams Vicki fosters a positive and supportive working environment.

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Flora oversees the efficient delivery of CPB services and ensures we consistently meet, and exceed, client expectations. Known for her meticulous approach to process improvement, Flora's ability to solve complex challenges, and her dedication to building collaborative, high-performing teams.

 

She plays a crucial role in aligning CPB’s service operations with its strategic objectives, maintaining high standards of quality, and driving continuous improvement at every level.

Passionate about delivering results through people, Flora fosters a culture of accountability, innovation, and client focus. Her leadership helps CPB deliver outstanding service that clients trust and value, strengthening the company’s reputation as a reliable partner.