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As a specialist technology telemarketing agency using an account-based marketing approach, we provide clients with expertly delivered demand creation campaigns.

Why Specialist Technology Telemarketing Matters

Picking up the telephone is still one of the most effective lead generation tools in specialist technology telemarketing. Telemarketing makes a significant impact and is a vital component of an integrated solution.

To win new customers you need a unique differentiator. Talking to prospects is the best way to discover exactly how you can meet their needs. It’s not just about content, at CPB we believe it’s about conversation.

Speaking to qualified contacts enables CPB to nurture prospects through the sales funnel quickly and proactively, resulting in rapid pipeline results.

Channel Development

CPB’s agents have a broad understanding of technologies and the routes to market, making the channel development challenge much less overwhelming.

CPB will work with you to identify the right calibre of business partner, to form your target audience, as well as to develop the value proposition being taken to market. CPB’s agents act on your behalf to have conversations with decision makers and senior influencers, representing your portfolio, available partnership schemes and benefits of becoming a partner.

With a range of integrated marketing services to complement channel development calling efforts, CPB has the right set of tools to reach out to your target partner.


Lead generation

Think of CPB as the lead generation cog in your sales engine. We identify and qualify sales opportunities allowing your sales team to concentrate on selling.

CPB works with you every step of the campaign path, carefully designing and creating activity that’s right for you. 

We understand IT infrastructure, challenges and pain points. We approach prospects on your behalf and ensure that both your company and your products and services are properly represented.

Lead nurturing

CPB’s lead nurturing methodology focuses on cultivating and developing long-term sales opportunities.

Lead nurturing aims to build a strong foundation and effective communication channel with your target audience. This provides a deep understanding of the prospects’ needs and a wide view of all potential opportunities within the account.

The lead nurturing approach is ideal for clients who need to concentrate on immediate prospects and don’t have the means or resource in-house to develop medium to long term sales opportunities.

We complement your campaigns

with intelligent data