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As a specialist technology telemarketing agency using an account-based marketing approach, we provide clients with expertly delivered demand creation campaigns focused on developing sales and pipeline generation.

Why Specialist Technology Telemarketing Matters

Picking up the telephone is still one of the most effective lead generation tools in specialist technology telemarketing. Telemarketing makes a significant impact and is a vital component of an integrated solution.

To engage new prospects and win new customers you need a unique differentiator. Talking to prospects is the best way to discover exactly how you can meet their needs. It’s not just about content, at CPB we believe it’s about conversation.

Speaking to qualified contacts enables CPB to nurture prospects through the sales funnel quickly and proactively, resulting in rapid pipeline results.

Pipeline generation

Think of CPB as the pipeline generation cog in your sales engine. We identify pipeline growth areas and qualify sales opportunities allowing your sales team to concentrate on selling.


CPB works with you every step of the campaign path, carefully designing and creating sales growth activity that’s right for you. 


We understand IT infrastructure, challenges and pain points. We approach prospects on your behalf and ensure that both your company and your products and services are properly represented.

Lead nurturing

CPB’s lead nurturing methodology focuses on cultivating and developing long-term sales opportunities.

Lead nurturing aims to build a strong foundation and effective communication channel with your target audience. This provides a deep understanding of the prospects’ needs and a wide view of all potential opportunities within the account.

The lead nurturing approach is ideal for clients who need to concentrate on immediate prospects and don’t have the means or resource in-house to develop medium to long term sales opportunities.

Download CPB's lead follow up and management best practice guidelines

The document outlines the processes we advise to maximise the potential of sales leads you are allocated.

Team Working in the System Room

We complement your campaigns

with intelligent data

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