Digital marketing is a method of connecting with and influencing your prospects online and is one of the most powerful elements in your marketing strategy. The dynamics of digital marketing change every day and digital marketers must stay alert, be agile and adaptable.
A significant contributor to digital marketing is emarketing.
Emails are still one of the most popular forms of business to consumer communication techniques.
Emarketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. An effective email marketing strategy convert prospects into customers, and turn first time buyers into recurring customers.
One advantage of email marketing is that you can automate the entire process, and CPB is able to deliver the whole package on your behalf.
Online news for the IT industry
TechKnow.Online is an IT news publication delivering independent news and insights. Distributed to a readership base of 160,000+ contacts, TechKnow’s diverse audience spans the spectrum of the UK market, keeping recipients up to date with all the best bits and bytes in the IT world.
Since TechKnow's creation in 2015 it has become the go-to site for accessing technology news and publications. The website carries a variety of advertising opportunities, which can be executed as standalone campaigns or as part of a wider CPB UK marketing services package.
Working in parallel with the TechKnow.Online website, the TechKnow fortnightly e-newsletter contains top stories, latest IT updates and featured articles delivered straight to our readers' mailboxes.
As well as disseminating your message to the masses, TechKnow.Online also provides you with intelligence on which business verticals, size of company and buying personas are engaging with your brand or value proposition.
Further your digital outreach
Emarketing is key to delivering the right content to the right people at the right time.
Target customer inboxes with relevant, timely and personalized information.
Use emarketing as part of a wider multi-touch marketing automation campaign to deliver successful lead generation.
ProspectaTrace is a web tracking and monitoring tool, which captures visitor behaviour.
The data gathered enables companies to identify otherwise anonymous website traffic providing the opportunity for additional lead generation.
TechKnow disseminates your message to the masses and provides you with intelligence on which business verticals, size of company and buying personas are engaging with your brand or value proposition.
Furthermore, the TechKnow fortnightly e-newsletter contains top stories, latest IT updates and featured articles delivered straight to our readers' mailboxes.