Event promotion
Events provide a beneficial environment for establishing business relationships and to promote products and services.
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CPB uses its sales growth and pipeline generation capabilities to help drive event attendance. Events are an investment; you need to ensure your participation is marketed effectively.
CPB knows how to position and promote IT events to an engaged end-user audience. With exclusive access to ProspectaBase, each campaign is complemented with use of intelligence rich target data.
Using a multi-touch marketing approach CPB raises awareness and drives attendance supporting your efforts with positive prospect engagement.
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If you’ve been involved in running events, you will be well aware they don’t sell themselves, and to get bums on seats at your next event - whether face to face or online - you need a comprehensive event marketing strategy that will positively promote your event to your target audience.
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We take your event to market
IDENTIFY TARGET MARKET
PROMOTE TO TARGETÂ MARKET
AUDIENCE ACQUISITION
NURTURE REGISTRATIONS
EVENT SUPPORT
ATTENDANCE VERIFICATION
POST-EVENT EVALUATION
ONGOING NURTURE
6 steps to event success
Step 1:
TARGET YOUR AUDIENCE
Your target audience is approached by our expert telemarketing agents. eMarketing & digital assets are also broadcast.
Step 2:
TELEMARKETING ACTIVITY
Contacts are qualified and registered via the telephone.
Contact details are entered into registration landing page.
Step 3:
THANK YOU!
A “thank you for registering” email is automatically sent to each contact’s email address.
Step 4:
SHOUT ABOUT IT!
Weekly communications are sent to each registered contact, keeping them updated on the event agenda, guest speakers, logistics, etc.
Step 5:
FORGET ME NOT!
Registration courtesy calls are made as a reminder of the event. Reminder email alerts are also dispatched.
Step 6:
EVENT DAY!
On the day and post-event activity commences; to include lead generation reports, event feedback and surveys.
IT pipeline and lead generation experts.