Digital and Social Lead Generation

Digital marketing is an integral element of a multi-touch marketing approach to engage and nurture prospects and create demand.

CPB offers a range of digital and social lead generation marketing services which we use to spark the imagination, inspire your prospects and encourage an action to buy.

We deliver bespoke campaigns combining automated, digital and social marketing with human 2 human telemarketing. Our aim is to help customers access their audience with timely, personalized and relevant messaging, ultimately delivering qualified leads.

Using a combination of digital and social services we create demand and support IT clients in lead generation. Find out more about our services: Techknow.Online, eMarketing and PropsectaTrace web analytics.


TechKnow.Online digital marketing for IT

A monthly enewsletter that offers news and views on the best bits and bytes in the IT industry.

A standalone publication carrying a wide range of articles created by third parties.

TechKnow can be used as a springboard for product launches, marketing campaigns and event promotion

ProspectaTrace Web Monitoring

Digital and social lead generation

ProspectaTrace is a website tracking and monitoring tool from CPB, which captures visitor behaviour.

The data captured enables companies to identify otherwise anonymous website traffic providing the opportunity for additional lead generation.


IT industry emarketing service

Capitalise on the emarketing medium to deliver the right content to your target audience.

Target your customers’ inboxes with relevant, timely and personalized information.

Use emarketing as part of a wider traditional and digital marketing automation campaign to deliver successful lead generation campaigns.