CPB: Experts in Account-Based Marketing

Account-based marketing encourages action and generates leads.

This profile-based approach requires sales and marketing functions to work together, focused on the same list of accounts. Focusing energy and resources into one set of target accounts provides synergy, ensures better alignment and reaps dividends.

CPB uses account-based marketing for specialist IT demand creation and lead generation. Customers benefit from our attention to detail, personalized approach and tailored messaging. Using ABM we provide customers with expertly delivered, bespoke lead generation campaigns, saving them time and resources.

CPB views account-based marketing as a fluid service. We give clients what they want; building bespoke packages of lead generation services to meet their needs.

3 reasons to adopt account-based marketing:

Targeted, Personalised Marketing

Account based targeted marketing

ABM gives marketers the opportunity to create more personalized messaging. Say farewell to blanket messaging, it’s time to focus on your target audience.

Efficient Use of Marketing Resource

ABM structures marketing efforts on key accounts to drive the most ROI. This narrow focus optimises the use of your most valuable resources: time and money.

Improved Customer Acquisition

ABM isn’t new but it is effective. It focuses on nurturing key customers and prospects. It eliminates the poor leads and shines a greater spotlight on the process of customer acquisition.

Account-based marketing generates targeted sales success.

At CPB we deploy an ABM approach to targeted, multi-touch marketing. In other words, we help you deliver personalized marketing which resonates with your target accounts, improving lead generation.

We identify the specific needs of target accounts and send relevant, personalized communications to meet these needs. In our experience, this approach can produce excellent results, particularly when targeting high-value customers.

And, what is more, ABM doesn’t cost the earth.
Traditionally, personalized and targeted marketing could be costly but marketing automation enables the deployment of an ABM strategy for lower investment and on a larger scale.

The benefits of using account-based marketing for lead generation:

CPB Account-based marketing

  • Improved customer acquisition process
  • Personalized targeting and nurturing
  • Data-driven decision making
  • Faster sales process and shorter sales cycle
  • Clearer path to better ROI
  • Cost efficiencies
  • Synchronicity with sales and marketing functions
  • Improved trust and better customer relationships
  • Greater opportunity to show you are the expert
  • Better reporting
  • Focusing on the right target resulting in the right leads