Multi-touch Marketing Lead Generation

Multi-touch marketing lead generation results in highly successful campaigns. Target your audience with consistent brand messaging across a range of platforms and touch points.

Automated, customisable multi-touch campaigns maximize effectiveness, enabling you to act in a customer-centric way. Reach out to prospects in a number of ways and via a number of channels.

Clever use of compelling and continuous communications develops strong customer relationships. Multi-touch marketing allows you to layer your messaging. It gives your audience the ability to access your content on their terms. Furthermore, it enables you to nurture prospects based on preferences and previous behaviours, delivering personalised, relevant messaging.

 Multi-touch marketing lead generation

Multi-touch marketing helps create brand awareness, brand loyalty and provides qualified sales opportunities.

Onboarding

Building the right target audience through accurate segmentation is vital.
Segmentation makes messages relevant and, consequently, helps to prevent over-messaging, meaning your communications remain personal to your audience. We recommend using a blend of different audiences to generate engagement.

Engaging

Using a blend of awareness and engagement communications MTM maximises the exposure of your campaign messaging.

CPB’s marketing automation platform enables you to schedule a variety of nurturing communications to be sent out based on audience interactions. This combined with a TechKnow campaign offers a unique chance to get your message out to an engaged IT audience.

Nurturing

Nurture your prospects along the sales funnel and into the qualification process with personalised, targeted follow-up emails. Respond to their interactions with your communications. Be customer-centric.

Automate your marketing to ensure you target prospects with the eight messages at the right time to build brand trust, brand loyalty and sales opportunities.

Measuring

Real-time, automated analysis and monitoring allows you to adapt and react to campaign trends and visitor interactions.

Don’t miss out on the traffic hitting your website and landing pages from social media and other untraceable sources.  We use ProspectaTrace to monitor traffic. It profiles companies and contacts, and feeds them directly into your campaign communications flow, thus further increasing your nurturing pool.

Download the Multi-touch Marketing Brochure

To learn more about how a multi-touch approach can benefit your sales pipeline, download our brochure today.