Our objective is to help clients streamline internal processes. We replace time and labour-intensive tasks with our Sales Lead Manager, a sophisticated software solution for sales lead generation and management.
Feeding sales teams with new sales opportunities is an ongoing task. But, have you considered the flip side for the marketing department? Managing the flow of leads, tracking the source, ensuring streamlined follow up and measuring ROI, can be a headache.
The Sales Lead Manager portal is designed to follow each sales opportunity from generation to conversion. With granular visibility into sales team performance, a plethora of filter functionalities to track leads by individual team member, activity type or vendor, automatic alerts to encourage sales team commitment to lead follow up … and much more!
Using the Sales Lead Manager we act as an extension of our clients’ marketing teams, providing expertise, data and solutions which free up time and resource.
CPB has the systems, tools and experience to simplify and automate the generation and management of sales leads. We distribute, track and report on opportunities. From segmenting data (either yours or ours) to making calls that count, from booking sales appointments to maximizing event attendance and from reporting on your data to enabling impressive ROI, CPB provides the complete lead generation package.
Sales Lead Manager: Sales Portal
- The SLM helps you nurture, track and report on sales leads
- Well managed nurturing ensures that opportunities do not slip through the net and into the hands of the competition
- It allows you to create consistent and meaningful dialogue with viable prospects until the appropriate time for a client’s salesperson to take over
- The SLM portal creates efficiencies
- It automates the distribution of sales leads securely and efficiently; getting your leads directly to nominated individuals without delay
- It generates automatic reminders and update requests, thereby encouraging a more disciplined approach to lead follow up
- It provides full range of reports and dashboards also make it simple to track the collective progress, and ROI, on leads aligned to campaigns, vendors, partners and salespeople
Segmentation and Marketing Automation
- The SLM portal incorporates a data segmentation and targeting tool to target your audience and match your required profiling
- Our intelligent data manipulation and management engine enables you to create precise, targeted, personalised data sets based on any demographic information that your data may hold
- We offer fully customisable and automated marketing communications functionality
- We create campaigns based on specific audience criteria
- The SLM offers the following:
- Automated, simplified and optimised management, storage and manipulation of data
- A hassle-free approach to automated emailing, communications, surveys, event invitation/registration etc.
- An analytics and reporting module