Expert Technology Channel Development

IT industry channel development

CPB’s technology channel development service is the ideal route for IT vendors and distributors who wish to identify and build new business partner relationships or simply to re-ignite partnerships that may have gone dormant.

Having worked solely within the IT Industry since 1998, CPB’s agents have developed a broad understanding of both the technologies and the routes to market involved. This makes the channel development challenge much less overwhelming than it may otherwise seem.

CPB has exclusive access to ProspectaBase, a comprehensive UK IT channel database containing 15,000+ IT organisations. Each campaign is complemented by the use of intelligence rich reseller data; a vital element of any channel development programme

CPB will work with you to identify the right calibre of business partner, to form your target audience, as well as to develop the value proposition being taken to market. CPB’s agents act on your behalf to have conversations with decision makers and senior influencers, representing your portfolio, available partnership schemes and benefits of becoming a partner. With a range of integrated marketing services to complement channel development calling efforts, CPB has an armoury of tools to reach out to your target partner in a multi-channel way;