CPB’s strategic lead nurturing methodology is a long-term approach to qualifying, cultivating and developing sales opportunities.
Lead nurturing aims to build a strong foundation and effective communication channel between CPB’s customers and their target audience. This approach provides a deep understanding of the prospects’ needs and a wide view of all potential opportunities within the account. Each opportunity will have its own progression timescale, which requires diarised nurturing, as well as different preferences to how the end user wishes to engage, particularly with a new supplier.
CPB’s agents are experts at treating each opportunity individually and progressing each project as per the qualified information, until it is at a mature enough stage for handover for sales qualification.
The lead nurturing approach is ideal for clients who need to concentrate on immediate prospects and don’t have the means or resource to develop medium to long term sales opportunities.