Technology Lead Nurturing; the key to breathing new life into your business

 

CPB’s strategic lead nurturing methodology is a long-term approach to qualifying, cultivating and developing sales opportunities.

Lead nurturing aims to build a strong foundation and effective communication channel between CPB’s customers and their target audience. This approach provides a deep understanding of the prospects’ needs and a wide view of all potential opportunities within the account. Each opportunity will have its own progression timescale, which requires diarised nurturing, as well as different preferences to how the end user wishes to engage, particularly with a new supplier.

CPB’s agents are experts at treating each opportunity individually and progressing each project as per the qualified information, until it is at a mature enough stage for handover for sales qualification.

The lead nurturing approach is ideal for clients who need to concentrate on immediate prospects and don’t have the means or resource to develop medium to long term sales opportunities.

LEAD NURTURING ACTIVITY OPTIONS

Digital & Social Marketing

CPB’s eNewsletter, TechKnow.Online, provides a unique opportunity to interact with an engaged IT audience. TechKnow is an IT industry news website and e-newsletter that offers independent news and views. We keep our subscribers up to date with all the best bits, bytes and announcements in the IT world. With over 180,000 subscribers, TechKnow.Online provides advertising opportunities, omplemented by ongoing social activity, supported by analytics to monitor engagement.

eMarketing

IT industry emarketing service

Using an automated eMarketing platform, CPB creates a seamless flow of email communications for end-to-end nurturing campaigns. Electronic communications are dispatched throughout the duration of each multi-touch activity to raise awareness, create engagement, promote branding and nurture prospects until they are ready for telemarketing follow up. Interactions, views and click throughs are identified via a granular analytics engine and our marketing automated platform ensures they enter appropriate email nurturing funnels.

Web Traffic Monitoring

Lead generation services

Website traffic monitoring and analysis is vital to identify visiting companies and behaviours. Complemented by CPB’s exclusive access to ProspectaBase, we quickly identify IT contact names and infrastructure intelligence for the companies identified as having visited the website.

Multi-touch Marketing

Lead generation services

Using either a combination of marketing techniques, CPB’s multi-touch campaigns reach a target audience with a consistent message in a variety of formats to reinforce branding and messaging. A multi-touch approach maximises effectiveness by targeting prospects in a variety of ways at one time.