Database development and profiling
Accurate and current contact data is paramount for the success of your campaigns. To interact and engage with your prospects you need to understand their preferences. This means really understanding how they tick. You need to get to know their personas through data gathering and profiling.
At CPB we work on your behalf to gather intelligent data. We take great care in obtaining the most up to date information on your prospects through focused telemarketing and detailed research into individuals, companies, infrastructure, and buying behaviours.
After our researchers have gathered all the information, our data scientists begin the profiling process. This finely tuned process gives you unsurpassed data accuracy and enables you to target your message to a very specific level, be that by individual, role, position, installed technology or interest.
It is this fine tuning that gives you the best chance of excellent ROI.