As the final quarter of 2025 comes into focus, many commercial leaders are already thinking about how to set themselves up for a strong start in 2026. Experience tells us that the teams who enter January with energy, structure, and pipeline already in motion are the ones who end the year stronger. Yet too often, Q1 is wasted on planning and catching up rather than capitalising on early momentum. Here's how to make a fast start to 2026.

In-person events have long been a cornerstone of B2B marketing—powerful for relationship-building, brand exposure, and thought leadership. But as costs continue to climb and the environment becomes more competitive, many businesses are starting to ask: Are we truly getting a return on our event investment? 

The business development landscape is undergoing a quiet revolution. One critical area under the spotlight is the role of the Sales Development Representative (SDR). More specifically: Should you continue investing in an internal SDR team, or is it time to outsource lead generation to an agency? 

Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.