Helen PritchettFeb 223 minNavigating Success: How IT Companies Can Thrive in 2024 To thrive in 2024, organisations must adopt a strategic, adaptive approach that prioritises innovation, agility, and customer-centricity.
Helen PritchettDec 13, 20234 minReflecting on a Remarkable Year in IT Marketing ServicesAs we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...
Helen PritchettOct 24, 20223 minGoodbye Disjointed Customer Experiences, Hello Customer Journey MappingCustomer journey mapping allows you to step into your customer's shoes and see your business from their perspective.
Helen PritchettJun 14, 20225 minAligning Sales and Marketing for Better Customer Experience and Pipeline Results How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...