What if marketers and martech roles were Christmas characters? From Santa to the elves, each has a part to play in creating something wonderful, just like every tool, role, and bit of tech in a modern marketing ecosystem. Let’s unwrap the idea …

CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...

Now is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.