For anyone working in marketing technology, automation has become an essential tool. But there is a risk: when everything is automated, the human connection, i.e. the creativity, the instinct, the genuine conversation, can begin to fade.

As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.