For anyone working in marketing technology, automation has become an essential tool. But there is a risk: when everything is automated, the human connection, i.e. the creativity, the instinct, the genuine conversation, can begin to fade.

In this blog we share how CPB believes the IT channel can make the most of the remaining months of 2025 and start 2026 with momentum. Now is the time to press start on some of these strategies to give 2026 a boost!