Helen PritchettJun 145 minAligning Sales and Marketing for Better Customer Experience and Pipeline Results How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...
Helen PritchettApr 273 minNurture Leads for Positive Growth Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.
Helen PritchettFeb 15, 20214 minData-driven marketing – are you on board? Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.
Helen PritchettNov 17, 20203 minCapitalise on Data IntelligenceYour data holds significant intelligence with the capacity to aid revenue generation - are you making the most of it? Data is...