Polina CookApr 94 minMaximising Sales Potential: Harnessing the Power of the Nurture FunnelThe key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.
Helen PritchettJul 12, 20234 minBusiness to Human - the power of a people first approach to sales and marketingIn today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...
Helen PritchettMay 30, 20236 minThe Building Blocks of Successful Demand Creation Best PracticeThis year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Helen PritchettNov 14, 20225 minBlack Friday; pros, cons, and promos To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...