Aligning Sales and Marketing for Better Customer Experience and Pipeline Results
How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...
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Helen Pritchett
- Apr 27
- 3 min
Nurture Leads for Positive Growth
Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.
Helen Pritchett
- Feb 15, 2021
- 4 min
Data-driven marketing – are you on board?
Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.
Helen Pritchett
- Nov 17, 2020
- 3 min
Capitalise on Data Intelligence
Your data holds significant intelligence with the capacity to aid revenue generation - are you making the most of it? Data is...