Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

We’ve talked before about data being the holy grail of any marketer. Data is the glue that holds any campaign together, it’s not just the...

Your data holds significant intelligence with the capacity to aid revenue generation - are you making the most of it? Data is...