In Part 3 of our blog series on the rise of fractional marketing, we shift our focus to the broader impact this growing trend is having - particularly on the agency landscape. As more companies turn to fractional models for flexibility and senior-level expertise, traditional marketing agencies are being forced to adapt. 

In this blog we look at how you can implement a successful fractional marketing strategy for your IT channel business. From identifying the right talent to setting clear objectives and measuring success, this post will provide actionable insights to help you leverage fractional marketing to its fullest potential.