Real-time marketing is emerging as a defining capability for modern B2B organisations – not because it’s faster, but because it enables better decisions. Decisions grounded in live insight, taken while prospects are still researching, budgets are still fluid, and buying intent is still forming. In 2026, the organisations that win won’t be those collecting the most data. They’ll be the ones turning insight into action at exactly the right moment.

What if marketers and martech roles were Christmas characters? From Santa to the elves, each has a part to play in creating something wonderful, just like every tool, role, and bit of tech in a modern marketing ecosystem. Let’s unwrap the idea …

The business development landscape is undergoing a quiet revolution. One critical area under the spotlight is the role of the Sales Development Representative (SDR). More specifically: Should you continue investing in an internal SDR team, or is it time to outsource lead generation to an agency? 

As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...

CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...