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Sales Success: ROI Takes Patience, Persistence and Proper Follow-UpÂ
Lead Generation Is an Investment, Not an Invoice. When businesses invest in lead generation, they’re not buying a purchase order, they’re buying a service. Every penny spent is going towards critical components like accurate data, brand awareness, opportunity qualification, and appointment setting. None of these services offer an immediate, tangible ROI in the form of a signed deal, but what they do offer is just as valuable: valid, warm prospect opportunities.Â
Helen Pritchett
Apr 172 min read


Optimising The Power of Rejection in Sales
Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

Polina Cook
Jul 8, 20243 min read


Maximising Sales Potential: Harnessing the Power of the Nurture Funnel
The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.

Polina Cook
Apr 9, 20244 min read


Summer marketing delivers pipeline growth
Summer marketing delivers pipeline growthproof that ramping up marketing during the summer months builds pipeline and pays dividends in ROI.
Helen Pritchett
Sep 27, 20233 min read

IT pipeline and lead generation experts.
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