Generating leads is only half the challenge. Turning those leads into opportunities - and ultimately customers - depends on how well your marketing and sales teams work together. When both functions are aligned, businesses see stronger pipelines, better conversion rates and improved return on investment. When they aren't, valuable opportunities are often lost.

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...