Account-based Marketing Fuels Growth in 2021
Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of predefined, targeted accounts, creating personalised experiences for those accounts with the aim of generating highly qualified leads. ABM encourages close alignment of sales and marketing teams allowing each department to gain a better understanding of the motivations, frustrations and needs of the individual accounts which enables them to be bett