Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face) with the Covid-19 pandemic during 2020, a new year brings new hope and new enthusiasm. A new year beckons with aspirations and expectations for better times ahead. And we have reason to be hopeful. Despite the new variant we have a vaccine, 3 in fact, and these are being rolled out to the wider population as I type. We are hopefully that the

2020 has been a tumultuous year. We’ve faced challenges in our personal and professional lives. A new normal has been created and we are beginning to wonder if we will ever return to what used to be normal. Life has been turned upside down and inside out. Unemployment is increasing, certain liberties have been curtailed (albeit temporarily), masks are worn, social distancing has become routine, homelessness and poverty are on the rise and we are faced with an unusual festive

Your data holds significant intelligence with the capacity to aid revenue generation - are you making the most of it? Data is intelligent, dynamic, relevant and packed full of insight. It can be sliced and diced as required to deliver the right level of bespoke criteria demanded by each customer and each campaign. It can be used proactively and responsively to improve the customer experience, build brand loyalty and increase sales. Even as recently as 5 years ago this might h

Great data delivers ROI. Choose unrivalled, clean and accurate IT industry data from CPB and ProspectaBase for bespoke end user intelligence