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    Data-driven marketing – are you on board?
    Helen Pritchett
    • Feb 15, 2021
    • 4 min

    Data-driven marketing – are you on board?

    Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.
    2021 – A Year of Hope
    Helen Pritchett
    • Jan 11, 2021
    • 4 min

    2021 – A Year of Hope

    It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face) with the Covid-19 pandemic during 2020, a new year brings new hope and new enthusiasm. A new year beckons with aspirations and expectations for better times ahead. And we have reason to be hopeful. Despite the new variant we have a vaccine, 3 in fact, and these are being rolled out to the wider population as I type. We are hopefully that the
    2020 - What a Year
    Helen Pritchett
    • Dec 9, 2020
    • 5 min

    2020 - What a Year

    2020 has been a tumultuous year. We’ve faced challenges in our personal and professional lives. A new normal has been created and we are beginning to wonder if we will ever return to what used to be normal. Life has been turned upside down and inside out. Unemployment is increasing, certain liberties have been curtailed (albeit temporarily), masks are worn, social distancing has become routine, homelessness and poverty are on the rise and we are faced with an unusual festive
    Capitalise on Data Intelligence
    Helen Pritchett
    • Nov 17, 2020
    • 3 min

    Capitalise on Data Intelligence

    Your data holds significant intelligence with the capacity to aid revenue generation - are you making the most of it? Data is intelligent, dynamic, relevant and packed full of insight. It can be sliced and diced as required to deliver the right level of bespoke criteria demanded by each customer and each campaign. It can be used proactively and responsively to improve the customer experience, build brand loyalty and increase sales. Even as recently as 5 years ago this might h
    Great Data Delivers ROI
    Helen Pritchett
    • Oct 15, 2020
    • 3 min

    Great Data Delivers ROI

    Great data delivers ROI. Choose unrivalled, clean and accurate IT industry data from CPB and ProspectaBase for bespoke end user intelligence

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