In the world of sales, prospecting has always been the lifeblood of success – a critical process that connects businesses to potential...

In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.

Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.

You may have seen our social posts in March, which were on the theme of ‘A Day in the Life of CPB UK.’ We happened upon the theme when...

The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.

Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.

To thrive in 2024, organisations must adopt a strategic, adaptive approach that prioritises innovation, agility, and customer-centricity.

In the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...

In 2024, the demand for specialised lead gen expertise is increasingly apparent, making the choice of a specialist agency vital for success.

As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...

Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...

CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...

Summer marketing delivers pipeline growthproof that ramping up marketing during the summer months builds pipeline and pays dividends in ROI.

CPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...

In today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...

Events provide a beneficial environment for establishing business relationships and to promote new products and services. Events provide...

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

This blog explores why it's valuable to continue sales activity and opportunity generation through the summer months.

Events, webinars, and virtual events provide a beneficial environment for establishing business relationships and to promote new products...