In the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...

In 2024, the demand for specialised lead gen expertise is increasingly apparent, making the choice of a specialist agency vital for success.

As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...

Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...

CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...

Summer marketing delivers pipeline growthproof that ramping up marketing during the summer months builds pipeline and pays dividends in ROI.

CPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...

In today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...

Events provide a beneficial environment for establishing business relationships and to promote new products and services. Events provide...

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

This blog explores why it's valuable to continue sales activity and opportunity generation through the summer months.

Events, webinars, and virtual events provide a beneficial environment for establishing business relationships and to promote new products...

SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.

Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...

This Christmas, rather than sending cards and gifts, CPB UK Ltd is once again supporting a charity. In 2022 we have chosen Katharine...

To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...

Customer journey mapping allows you to step into your customer's shoes and see your business from their perspective.

CPB is an IT specialist marketing agency, working solely in the IT arena. Typically, we work within the channel, using the traditional...

Telemarketing has a somewhat tarnished reputation, very often (but not always), this is unfairly apportioned and so we would like to...

The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...