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Top tips for summer marketing campaigns

We work hard all year to deliver successful multi-touch marketing campaigns for our clients. We don't even take our foot off the gas in the summer as we've had great…

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How Data Drives the Customer Experience

I read an interesting article recently on www.forbes.com. It focused on how, in marketing, big data is providing fascinating and revenue generating insights into which content/interactions are most effective at…

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Data – How Do You Segment Yours?

If data segmentation is more of a trial than a triumph, you might want to look at the way you segment your data. We presume you're not doing it manually…

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Lies, damned lies, and statistics

"There are two kinds of statistics, the kind you look up and the kind you make up." Rex Stout, American author   It's long been accepted that statistics can be pretty…

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Maximum Effect with Multi-touch Marketing

With an automated multi-touch campaign you maximize effectiveness by reaching out to prospects in a customer-centric way. Highly successful campaigns target audiences with consistent brand messaging across a range of…

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