Helen PritchettSep 12, 20223 minThe process (and pitfalls) of causing people to buy CPB is an IT specialist marketing agency, working solely in the IT arena. Typically, we work within the channel, using the traditional...
Helen PritchettAug 17, 20223 minFact or Fantasy? Telemarketing mythsTelemarketing has a somewhat tarnished reputation, very often (but not always), this is unfairly apportioned and so we would like to...
Helen PritchettJul 19, 20223 minDriving Sales Conversion Through Nurturing StrategiesThe average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...
Helen PritchettJun 20, 20224 minSummer marketing: don't lose momentumThe summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...