Helen PritchettFeb 8, 20214 minHow B2B customer engagement shapes marketing campaigns To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.
Helen PritchettNov 25, 20203 minPutting a Value on DataWe’ve talked before about data being the holy grail of any marketer. Data is the glue that holds any campaign together, it’s not just the...
Helen PritchettAug 10, 20205 minHow to Develop Customer Engagement and Emotional Loyalty to Drive Sales Deep and meaningful customer engagement creates an environment where the sales process can flourish, and conversions are more achievable.