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Sales Success: ROI Takes Patience, Persistence and Proper Follow-Up
Lead Generation Is an Investment, Not an Invoice. When businesses invest in lead generation, they’re not buying a purchase order, they’re buying a service. Every penny spent is going towards critical components like accurate data, brand awareness, opportunity qualification, and appointment setting. None of these services offer an immediate, tangible ROI in the form of a signed deal, but what they do offer is just as valuable: valid, warm prospect opportunities.
Helen Pritchett
Apr 172 min read


Summer marketing delivers pipeline growth
Summer marketing delivers pipeline growthproof that ramping up marketing during the summer months builds pipeline and pays dividends in ROI.
Helen Pritchett
Sep 27, 20233 min read


Fact or Fantasy? Telemarketing myths
Telemarketing has a somewhat tarnished reputation, very often (but not always), this is unfairly apportioned and so we would like to...
Helen Pritchett
Aug 17, 20223 min read


Driving Sales Conversion Through Nurturing Strategies
The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...
Helen Pritchett
Jul 19, 20223 min read

IT pipeline and lead generation experts.
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