CPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...

In today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

Virtual events provide the solution that will bridge the gap until we can all meet face-to-face once again.

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.