Helen PritchettAug 11, 20233 minCPB - Inspiring Young Sales and Marketing TalentCPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...
Helen PritchettJul 12, 20234 minBusiness to Human - the power of a people first approach to sales and marketingIn today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...
Helen PritchettJun 14, 20225 minAligning Sales and Marketing for Better Customer Experience and Pipeline Results How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...
Helen PritchettJan 26, 20225 minGoodbye 2021, What’s New in 2022?2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.