Helen PritchettMay 30, 20236 minThe Building Blocks of Successful Demand Creation Best PracticeThis year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Helen PritchettNov 14, 20225 minBlack Friday; pros, cons, and promos To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...
Helen PritchettJul 19, 20223 minDriving Sales Conversion Through Nurturing StrategiesThe average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...
Helen PritchettMay 31, 20223 minHow Intent Is Your Data? Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...