Helen PritchettJul 12, 20234 minBusiness to Human - the power of a people first approach to sales and marketingIn today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...
Helen PritchettOct 24, 20223 minGoodbye Disjointed Customer Experiences, Hello Customer Journey MappingCustomer journey mapping allows you to step into your customer's shoes and see your business from their perspective.
Helen PritchettJun 14, 20225 minAligning Sales and Marketing for Better Customer Experience and Pipeline Results How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...
Helen PritchettMay 31, 20223 minHow Intent Is Your Data? Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...