In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....

Outsource your marketing for better sales performance

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...