Goodbye 2021, What’s New in 2022?
2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
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Helen Pritchett
- Jan 14
- 5 min
Warm Up Your Prospects This Winter
"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...
Polina Cook
- Jul 1, 2021
- 2 min
New creative partners to drive sales success
CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...
Helen Pritchett
- May 19, 2021
- 4 min
Summer marketing campaigns – don't lose valuable momentum
The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
Helen Pritchett
- May 14, 2021
- 3 min
Outsource your marketing for better sales performance
Outsource your marketing for better sales performance
Helen Pritchett
- Mar 24, 2021
- 3 min
The Merits of Multi-Touch Marketing
Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.
Helen Pritchett
- Feb 8, 2021
- 4 min
How B2B customer engagement shapes marketing campaigns
To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.
Helen Pritchett
- Jan 18, 2021
- 3 min
Account-based Marketing Fuels Growth in 2021
Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...
Helen Pritchett
- Jan 11, 2021
- 4 min
2021 – A Year of Hope
It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...
Helen Pritchett
- Dec 9, 2020
- 5 min
2020 - What a Year
2020 has been a tumultuous year. We’ve faced challenges in our personal and professional lives. A new normal has been created and we are...
Helen Pritchett
- Nov 17, 2020
- 3 min
Capitalise on Data Intelligence
Your data holds significant intelligence with the capacity to aid revenue generation - are you making the most of it? Data is...
Helen Pritchett
- Oct 15, 2020
- 3 min
Great Data Delivers ROI
Great data delivers ROI. Choose unrivalled, clean and accurate IT industry data from CPB and ProspectaBase for bespoke end user intelligence
Helen Pritchett
- Oct 7, 2020
- 4 min
Events have gone virtual, and it works!
Countless events have made the switch this year from the traditional face-to-face format to a virtual experience.
Helen Pritchett
- Sep 21, 2020
- 3 min
Lead Nurturing Converts Prospects into Customers
If nurturing is taking a back seat to staying afloat, it’s time to consider an outsourced lead nurturing approach.