Helen PritchettMay 30, 20236 minThe Building Blocks of Successful Demand Creation Best PracticeThis year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Polina CookFeb 8, 20235 minThe Rise of the Sales Development RepresentativeSDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.
Polina CookJan 17, 20233 minGet Ahead for 2023Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...
Helen PritchettJun 14, 20225 minAligning Sales and Marketing for Better Customer Experience and Pipeline Results How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...