multi-touch marketing

Polina Cook

Mastering Event Management in 2024: Best Practices for Success

Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.

Helen Pritchett

The Building Blocks of Successful Demand Creation Best Practice

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

Polina Cook

Get Ahead for 2023

Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...

Helen Pritchett

Black Friday; pros, cons, and promos

To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...

IT Pipeline and Lead Generation Experts