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  • Helen Pritchett

CPB – Your Best Choice Partner for Lead Generation Success

Updated: Nov 7, 2022

Since 1998 CPB UK Ltd has been causing people to buy with data-driven technology marketing solutions. In so doing, we have become experts at building relationships and generating leads through compelling targeted marketing and intelligent rich data.

As we approach our 25th year, we have decided to partake in a little self-promotion. We are proud of what we have achieved and of what we provide for our clients, and we want to make sure our targeted, data-driven marketing, lead generation message is spread far and wide!

People often ask us what CPB does and how it can support their lead generation strategy. The answer is simple; we create powerful campaigns to drive your business forward, create demand and generate leads using intelligent data combined with multi-touch marketing. In essence, CPB is a no-limits lead generation agency which builds relationships and delivers ROI.

We specialise in:

  1. Demand creation – Connecting you with your next customer

  2. Data intelligence – Providing a targeted, custom audience for every campaign

  3. Multi-touch marketing – Offering a seamless, omni-channel outreach approach

Why the CPB approach works ...

We should be clear here, there is no specific formula for success. No matter the company size or shape, each is unique and requires round-the-clock attention from industry experts to deliver campaigns and data that will connect them to their audience. That’s where the specialist marketers, telemarketers, and data scientists at CPB come in. We have years of experience creating and delivering successful campaigns to IT sector clients. We have built the UK’s most comprehensive and accurate database and we know how to combine this with multi-touch marketing to get the best return on your investment.

What sets CPB UK apart:


  • Unparalleled technical knowledge

  • Data intelligence worth sharing

  • 80+ globally recognised vendor certifications

  • Fluency in marketing a wide array of technology remits; IT security, networking, infrastructure, communications, cloud & much more

Focused UK & Ireland Outreach

  • Exclusive access to the UK’s leading IT industry end user database, ProspectaBase; containing 350,000+ B2B contacts and 90,000+ UK&I companies

  • Digital and social platform ( with a readership base of 160,000+ B2B contacts

Return on Investment

  • We maintain a consistent focus on customer pipeline generation and sales conversion

  • We offer a centralised lead management portal for delivery and tracking of leads

  • We cause people to buy with data-driven, proven technology marketing solutions specifically for the IT industry

Our philosophy is that we work in tandem with your organisation, running your campaigns so you can focus on the bigger picture of running your business. We’re driven by technology, design, and content to ensure we fulfil our key mission of helping clients achieve their goals. Why are we so good at what we do? We’ve been helping companies develop their brands since 1998, our customers know that when they choose CPB we can start elevating their brand and industry profile to where they deserve to be.

Building relationships and generating leads: designed for success

We’re passionate about helping brands fulfil their lead generation potential. CPB helps clients thrive in a challenging world and enables them to leverage their unique strengths to build a roadmap for success.

How? We facilitate business introductions.

Using the best UK IT contact data we deliver IT lead generation through a range of marketing services. We raise brand awareness via multi-touch and account-based marketing campaigns, and we target and nurture your prospects, using intelligent data to begin, intercept and close the buying journey. ​CPB delivers data-driven technology campaigns for IT vendors, suppliers, and distributors. We help you build relationships and trust, resulting in improved brand loyalty and better sales performance.

CPB creates demand and delivers lead generation for the IT industry; delivering marketing campaigns that spark imagination, inspire prospects, and encourage action. ​Working as a seamless extension of your sales and marketing team, we maintain your integrity and credibility whilst improving ROI via our team of expert, highly trained, tech savvy telemarketers. ​No matter what your target audience or how granular you want to get, we support campaigns with the most accurate, comprehensive IT contact data in the UK.

Why should you partner with CPB in 2022?

  1. Data-driven campaigns combining telemarketing with digital marketing to deliver integrated, intelligent campaigns

  2. ​Expert in-house telemarketing team holding over one hundred accreditations from the world's top tech vendors. We speak with confidence about your products, providing a sound basis for your marketing campaigns

  3. ​In-depth technical knowledge allowing us to function as your brand ambassadors; always up to speed with the latest innovations, product developments and USPs

  4. The most accurate, comprehensive IT contact data in the UK

It is all in a name, and at CPB we are experts at Causing People to Buy … get it?!

We look forward to discussing your 2022 objectives and helping you reach your targets soon.


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