Polina CookApr 94 minMaximising Sales Potential: Harnessing the Power of the Nurture FunnelThe key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.
Helen PritchettSep 27, 20233 minSummer marketing delivers pipeline growthSummer marketing delivers pipeline growthproof that ramping up marketing during the summer months builds pipeline and pays dividends in ROI.
Helen PritchettJul 12, 20234 minBusiness to Human - the power of a people first approach to sales and marketingIn today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...
Helen PritchettMay 30, 20236 minThe Building Blocks of Successful Demand Creation Best PracticeThis year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...