Lead Generation Is an Investment, Not an Invoice. When businesses invest in lead generation, they’re not buying a purchase order, they’re buying a service. Every penny spent is going towards critical components like accurate data, brand awareness, opportunity qualification, and appointment setting. None of these services offer an immediate, tangible ROI in the form of a signed deal, but what they do offer is just as valuable: valid, warm prospect opportunities. 

The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.

Summer marketing delivers pipeline growthproof that ramping up marketing during the summer months builds pipeline and pays dividends in ROI.

In today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

Telemarketing has a somewhat tarnished reputation, very often (but not always), this is unfairly apportioned and so we would like to...

The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...

Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.