Polina Cook
Mastering Event Management in 2024: Best Practices for Success
Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.
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IT Pipeline and Lead Generation Experts
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Helen Pritchett
- Feb 13
- 4 min
Navigating the Evolution of Intent Data in Digital Marketing
In the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...
Helen Pritchett
- Dec 13, 2023
- 4 min
Reflecting on a Remarkable Year in IT Marketing Services
As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...
Helen Pritchett
- Oct 19, 2023
- 2 min
Causing People to Buy; Celebrating CPB UK's Remarkable Journey in the IT Industry
CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...
Helen Pritchett
- May 30, 2023
- 6 min
The Building Blocks of Successful Demand Creation Best Practice
This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Polina Cook
- Jan 17, 2023
- 3 min
Get Ahead for 2023
Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...
Helen Pritchett
- Aug 17, 2022
- 3 min
Fact or Fantasy? Telemarketing myths
Telemarketing has a somewhat tarnished reputation, very often (but not always), this is unfairly apportioned and so we would like to...
Helen Pritchett
- Jun 14, 2022
- 5 min
Aligning Sales and Marketing for Better Customer Experience and Pipeline Results
How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...
Helen Pritchett
- Feb 14, 2022
- 4 min
The New Normal; this time it’s serious
Now is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.
Helen Pritchett
- Jan 26, 2022
- 5 min
Goodbye 2021, What’s New in 2022?
2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen Pritchett
- Jan 14, 2022
- 5 min
Warm Up Your Prospects This Winter
"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...
Polina Cook
- Jul 16, 2021
- 3 min
TechKnow.Online - What You Should Know, and Why
We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...
Polina Cook
- Jul 1, 2021
- 2 min
New creative partners to drive sales success
CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...
Helen Pritchett
- May 25, 2021
- 4 min
No Limits Demand Creation; a beginner’s guide
Creating unique demand creation strategies to help customers grow their businesses
Helen Pritchett
- Feb 15, 2021
- 4 min
Data-driven marketing – are you on board?
Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.
Helen Pritchett
- Feb 8, 2021
- 4 min
How B2B customer engagement shapes marketing campaigns
To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.
IT pipeline and lead generation experts.
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