multitouchmarketing | CPB UK Ltd

Driving Sales Conversion Through Nurturing Strategies

The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...

Goodbye 2021, What’s New in 2022?

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

Warm Up Your Prospects This Winter

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

TechKnow.Online - What You Should Know, and Why

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

New creative partners to drive sales success

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

The Merits of Multi-Touch Marketing

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

Account-based Marketing Fuels Growth in 2021

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

2021 – A Year of Hope

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...

Capitalise on Data Intelligence

Your data holds significant intelligence with the capacity to aid revenue generation - are you making the most of it? Data is...

Events have gone virtual, and it works!

Countless events have made the switch this year from the traditional face-to-face format to a virtual experience.

Lead Nurturing Converts Prospects into Customers

If nurturing is taking a back seat to staying afloat, it’s time to consider an outsourced lead nurturing approach.